Regarding all of the Star Wars: The Force Awakens spoilers.

It seems like every day I see more headlines promising newly leaked information about Star Wars: Episode VII. There's a book I have that came out in 1983 about the making of Return Of The Jedi, and during a recent reading, this one part of a quote by the producer of the film stuck out to me.

                    HOWARD KAZANJIAN
          We know from research that Star Wars fans don't want their enjoyment
          spoiled by the secrets of the plot being revealed prematurely.

It seems as though that has changed since 1983. I'm very curious though about what their research entailed, and what the same research techniques would find today. Have you been reading leaked information or have you been avoiding it?